Swiss Post and French Post merge mail activities
On July 6, 2012, Swiss Post and France's La Poste entered into a partnership regarding their respective cross-border mail operations .
In December 2011, the partners had announced their intention to establish the joint venture. Now they have received all the necessary regulatory approvals. "Asendia by La Poste and Swiss Post" is a joint venture in which each partner holds a 50 percent stake. The aim is to become the market leader in B2C solutions for international mail services, according to a Swiss Post statement.
Asendia currently operates on three continents - Europe, North America and Asia - with over 1,000 employees and has 25 sites in 15 countries. The mail business generated total sales estimated at over 10 billion euros in 2011 and reported strong growth in business areas such as direct marketing, catalogs and small goods.
The Board of Directors will be chaired by Ulrich Hurni, Head of Post Mail and Deputy CEO of Swiss Post. Marc Pontet, former Deputy CEO and Head of Marketing and Sales at Courrier and CEO of La Poste Global Mail, has been appointed Chief Executive Officer.
The motto "The world is your address" is intended to reflect the promise of Asendia
underline, existing and future customers international
to offer B2C solutions that support their global growth and their international
Support investments.
