Swiss sugar gets sweeter with the new Lgk
The Neue Lgk agency, based in Bern and Zurich, prevailed in a pitch against several other agencies and won the account for the Aarberg and Frauenfeld sugar factories.
The Neue Lgk agency from Bern and Zurich won the pitch against several agencies and was awarded the budget for the Aarberg and Frauenfeld sugar factories. The advertising campaign aims to make the Swiss more aware that the best sugar comes from Switzerland, according to a statement from the agency. The campaign will be launched in spring 2008.
