Swiss Advertising launches referendum campaign against advertising bans in Baselland
The Swiss Advertising Association (SW) and the Association Against Advertising Bans are attempting to influence the referendum in the canton of Baselland through a referendum campaign.
Swiss Advertising SW and the Association Against Advertising Bans are attempting to influence the referendum in the canton of Baselland with a referendum campaign. The campaign with the striking motifs will start next week, or at the latest at the beginning of August, and will be on display in Baselland until the referendum date on September 24.
After bans and restrictions on tobacco and alcohol advertising have already been introduced in the cantons of Thurgau, St. Gallen and Bern this year, the topic is next on the agenda in the canton of Baselland. Here, the people can decide, as Baselland has a mandatory referendum for bills that have not been approved by a majority of 780 percent in parliament (see Billboard advertising ban for alcohol and tobacco to be put to the people in Baselland).
The two subjects will be shown on billboards of APG, Clear Channel Plakanda and Baracom, broadcast as slides in cinemas by Cinecom and placed in the print media of the Swiss press. The catchy and emotionalizing referendum campaign was designed by the creative agency FCB Leutenegger Krüll.
As the Swiss Press Association also announced on Monday, the campaign is not aimed at providing information about the economic context, as the previous campaigns by SW and the Alliance Against Advertising Bans have done, but is instead deliberately aimed at encouraging voters to be mature.
After bans and restrictions on tobacco and alcohol advertising have already been introduced in the cantons of Thurgau, St. Gallen and Bern this year, the topic is next on the agenda in the canton of Baselland. Here, the people can decide, as Baselland has a mandatory referendum for bills that have not been approved by a majority of 780 percent in parliament (see Billboard advertising ban for alcohol and tobacco to be put to the people in Baselland).
The two subjects will be shown on billboards of APG, Clear Channel Plakanda and Baracom, broadcast as slides in cinemas by Cinecom and placed in the print media of the Swiss press. The catchy and emotionalizing referendum campaign was designed by the creative agency FCB Leutenegger Krüll.
As the Swiss Press Association also announced on Monday, the campaign is not aimed at providing information about the economic context, as the previous campaigns by SW and the Alliance Against Advertising Bans have done, but is instead deliberately aimed at encouraging voters to be mature.
