Swiss advertising takes a stand on junk food advertising bans
Swiss consumer protection organizations are calling for a ban on junk food advertising. In response, the Swiss Advertising Association (SW) states that advertising cannot be held responsible for eating habits.
Swiss consumer protection organizations are calling for a ban on junk food advertising, as they believe that advertising puts children's health at risk. They would therefore support a ban on advertising for foods that are "too sweet, too fatty or too salty", the consumer organizations announced.
In its statement, Schweizer Werbung (SW) writes that advertising cannot be held responsible for eating behavior. It is a fallacy to assume that these products would no longer be consumed without advertising. In addition, the advertising ban contradicts the principles of the market economy and is a "paternalism of the responsible citizen".
In addition, the media are dependent on the advertising industry. If this income were to be lost as a result of an advertising ban, the existence of the media and ultimately the freedom of the press would be threatened. Swiss Advertising is calling on consumer advocates to demand active behavioral prevention and greater personal responsibility instead of new bans.
In its statement, Schweizer Werbung (SW) writes that advertising cannot be held responsible for eating behavior. It is a fallacy to assume that these products would no longer be consumed without advertising. In addition, the advertising ban contradicts the principles of the market economy and is a "paternalism of the responsible citizen".
In addition, the media are dependent on the advertising industry. If this income were to be lost as a result of an advertising ban, the existence of the media and ultimately the freedom of the press would be threatened. Swiss Advertising is calling on consumer advocates to demand active behavioral prevention and greater personal responsibility instead of new bans.
