Swiss advertising pleased with Bern's decision on sexist advertising

 The Swiss Advertising Association (SW) has noted "with satisfaction" the decision of the Bern Grand Council not to draft a law against sexist advertising. In a press release issued by media spokesman Piero Schäfer, the SW expressed particular satisfaction with the arguments put forward by opponents of the planned advertising ban: The majority of parliament was of the opinion that the industry's self-regulation had proved its worth (see ). The Commission on Fair Trading (FC) is also pleased with the decision, which proves that its work is recognized by political bodies, it continues. However, the Bern ruling does not mean that the Commission can now sit back and relax; it is well aware of the explosive nature of the issue. This is one of the reasons why it has reformulated Principle 3.11 on gender-discriminatory advertising. At the same time, the LK will continue to do everything in its power to raise awareness in the industry. On the one hand with increased public relations work, on the other hand with events on sexist advertising: on October 9, a workshop on sexist advertising will be held in Zurich's Stadthaus, where the topic will be discussed from various perspectives.