Swiss clean up at NY Festivals

The winners of the prestigious competition were announced on Thursday, May 31. Both Ruf Lanz and Publicis Zurich have been honored by the NY Festivals jury, with Ruf Lanz receiving two gold awards in the categories "Retail Stores" and "Best Humorous Spot/Campaign" for the "George W. Bush" radio spot series for Sport Factory Outlet. According to the agency's press release on Thursday, the award-winning radio commercials with verbal slips from George W. Bush have already impressed the jurors of other renowned competitions: Ruf Lanz was the only Swiss agency to win an award at the LIAA (London Festivals). The agency also reached the final in New York with three pieces of work for Suva and the Airport Outlet.
Publicis Zurich received two Silver World Medals for work commissioned by toy manufacturer Pastorini and for the Zurich Schauspielhaus theater. According to a press release issued by the agency on Thursday, these were a poster campaign and the film "Opus Dei", which has already won several international awards. A total of 12 works by Publicis Zurich made it onto the shortlist of the NY Festivals.