Swiss celebrities at the poker table
Film The Italian sunglasses manufacturer Persol has a long tradition with film. Stars such as Marcello Mastroianni were already wearing Persol glasses in the 1950s.
Film The Italian sunglasses manufacturer Persol has a long tradition with film. Stars such as Marcello Mastroianni were already wearing Persol glasses in the 1950s. And even today, heroes such as James Bond in "Casino Royal" or Danny Ocean in "Ocean's Thirteen" still wear glasses from the cult Italian label. For a photo shoot parodying the theme of the movie "Ocean's Thirteen", Persol brought together 11 young, cool Swiss celebrities from a wide variety of fields. The idea was developed by Creative Assets - the agency that advises Luxottica, the manufacturer of Persol eyewear, on entertainment marketing.
