Swiss press: More advertisements in May
In May, Swiss newspapers and magazines were able to print slightly more advertisements than in the same month last year. Overall, advertising revenues increased by 3.9 percent to 146.3 million francs.
Brochure inserts grew particularly strongly. They recorded an increase of 28.6 percent to CHF 10.1 million, as reported by Wemf für Werbemedienforschung on Friday. Commercial and other advertisements increased by 4.2 percent to 118 million francs.
By contrast, the other advertising categories shrank. Job advertisements fell by 3 percent to CHF 13.6 million. Broken down into the individual publications, the daily press saw a 1.1% drop in advertising revenue to CHF 75.6 million. The regional weekly press suffered a drop of 9.4 percent, or CHF 4.1 million. The financial and business press suffered a drop of 7.6 percent.
The Sunday press, on the other hand, printed 17.9% more advertisements. The general, specialty and trade press were able to print more advertisements, with the specialty press recording the most significant increase at 25.2%.
www.sda.ch
By contrast, the other advertising categories shrank. Job advertisements fell by 3 percent to CHF 13.6 million. Broken down into the individual publications, the daily press saw a 1.1% drop in advertising revenue to CHF 75.6 million. The regional weekly press suffered a drop of 9.4 percent, or CHF 4.1 million. The financial and business press suffered a drop of 7.6 percent.
The Sunday press, on the other hand, printed 17.9% more advertisements. The general, specialty and trade press were able to print more advertisements, with the specialty press recording the most significant increase at 25.2%.
www.sda.ch
