Swiss premiere of the Portrait Ad on NZZ.ch
In collaboration with Adtech and Les Ambassadeurs, NZZ.ch was able to launch a "Portrait Ad" for the first time in Switzerland. The new ad format will be featured on the NZZ.ch homepage on January 23–24, 2013.
A portrait ad has a format of 300 x 1050 pixels. According to the press release, creativity is given free rein through the integration of various functions. A portrait ad consists of three parts and each of the three parts can be flexibly combined. For example, with videos, photo galleries, map material, 3D view, games, surveys or text messaging. The user can use all the features within the ad without leaving the website. A portrait ad is 100 percent interactive and ensures greater harmony between content and advertising. Last year, the portrait ad was awarded the "Rising Stars Award" by the Interactive Advertising Bureau (IAB).
Picture: Screenshot NZZ.ch
