Swiss PR in San Francisco
In addition, Ulrich Ritschard will take over as managing director of e-Advertising (Winterthur)—the Geneva-based Affichage Holding subsidiary specializing in electronic outdoor advertising—effective December 1. Until then, Ritschard had been deputy director
In mid-November, the second World Congress of the Association of PR Agencies took place at the Westin Hotel in San Francisco, at which Switzerland was represented by BPRA President Ulrich Bollmann (Burson Marsteller), Peter Felber(Int-Ext) as well as Christian König and Jacqueline Moeri (Farner PR). Instead of the expected 200 international PR specialists, only 140 flew to the USA. The general economic situation dominated all presentations in San Francisco. For Ulrich Bollmann, a new trend in the USA was the increasing importance of corporate social responsibility. "You can see that not everything can be about figures on the customer side," he says. Other presentations and workshops focused on the latest PR tools from the Internet sector. The next World Congress of the PR industry is expected to take place in Berlin in 2003. More participants attended the first World Congress two years ago on the Bürgenstock. In terms of content and supporting events, the Swiss delegation felt that the PR topshots still had fond memories of the Swiss premiere. (pan)
