Swiss PR agency market in slight plus
The annual market statistics from the Association of Swiss PR Agencies show that the industry is experiencing slight growth. More than half of the association's members were able to increase their revenue in 2014.
In the annual market statistics for the past year, 16 of the 25 BPRA agencies reported that they recorded an increase in turnover in 2014. The agencies that make up the BPRA represent around two thirds of the overall market and generated net fee income of CHF 71.3 million in 2014. Overall, for the first time in over five years, the BPRA recorded an increase (4.2 percent) in the turnover of member agencies compared to the previous year. This figure - together with the forecasts made by members in fall 2014 - gives grounds for optimism for the current year 2015.
The market continues to be led by Farner Consulting (+11.6% increase in turnover). Farner is well ahead of the second-ranked agency Furrerhugi. (+ 33.7 percent). It is followed by Burson-Marsteller (+ 2.9 percent) and YJOO (+ 2 percent). New in fifth place is CR Kommunikation. Wirz Corporate and Communicators follow in sixth and seventh place. The top 10 is completed by Cabinet Privé de Conseils s.a., Freicom and PR Fact. The complete market statistics can be found here.
