Swiss poster of the year: positive results
APG|SGA successfully concluded the "Swiss Posters of the Year" tour in St. Gallen at the end of June. After three months and seven exhibitions in Switzerland’s three language regions, the company reports positive visitor numbers.
That is why national poster art will once again be given a nationwide platform next year, according to a press release. The tour was on display for three months at a total of seven locations throughout Switzerland, including—for the first time this year—Ticino and French-speaking Switzerland. It began in April in Basel, continued on to Lugano, Bern, Lucerne, Lausanne, and Zurich, and concluded in St. Gallen. The public had the opportunity to view the winning posters from the «Swiss Poster Awards» as well as a small selection of regional cultural posters. In a public contest, exhibition visitors voted for their favorite local poster via smartphone and the internet and, with a little luck, had a chance to win an iPad mini.
Each poster exhibition opened with a vernissage, to which representatives from the advertising industry, local authorities, and regional institutions were invited. Following the official speeches, slam poet Renato Kaiser took the stage. The poet had composed his own highly entertaining rhymes inspired by the award-winning posters. The exhibitions in public spaces lasted about a week and attracted a great deal of attention in bustling city centers: «We’re delighted by the positive response from the general public, which shows that this tour of the best Swiss posters will be a particularly memorable event,» said Markus Ehrle, CEO of APG|SGA.
Next "Swiss Posters of the Year" Awards in the Works
Entries for the «Swiss Poster Award 2014» are now being accepted. The festive awards ceremony will take place at the «Swiss Poster Night,» which is scheduled for March 2015. Following the event, the winning entries will once again be showcased to the public at various locations throughout Switzerland. The goal is to make the country’s poster art accessible to a broader audience and thereby raise awareness of the benefits and striking impact of posters. Whether traditional, in special formats, or in digital form: Since 1941, APG|SGA has supported the recognition of creative outdoor advertising, which has been honored annually for the past few years in collaboration with a twenty-member expert jury.
