The Swiss nail their way to success
At the ADC Festival in Berlin, the Swiss agencies taking part for the first time won five nails. The Germans seem to be happy about the increased competition.
Swiss creatives "going abroad" to Berlin for the ADC competition has led to much discussion and divided opinions about this point-collecting exile. The results show that the small agency Walker took a big step into the world. For the remaining participants, the discussion surrounding such participation remains open. "The Swiss have recognized that a market is opening up in Germany. That's why they are taking the opportunity to introduce themselves here. And we welcome this, because it means more competition for us," explains Michael Preiswerk. The spokesman of the ADC Germany board and managing partner of the GPP advertising agency in Stuttgart was born in Switzerland. At the press conference for the awards ceremony, he was patriotic - and therefore slightly disappointed that the Swiss agencies invited for the first time only submitted 111 works for the ADC Germany showcase. The Austrians, who were also new to the competition, narrowly beat "us" with 127 entries. Austria was also a little luckier when it came to winning. Four silver "nails" (as the "cubes" are called in Germany) as well as four bronze and four shortlist places went to the descendants of the Habsburgs.
The Helvetians collected a total of five nails. Pius Walker and his team won two silver and two bronze. One of these was a silver nail for Amnesty International. The rest, plus four shortlist awards, went to Fleurop, with Spillmann Felser Leo Burnett taking the fifth nail in the coffin with bronze for Mary Woodbridge. Wirz was enough for a nomination on the shortlist with the photographer's film for Mobiliar, which has already won a Lion in Cannes and several other international awards.
As "the smallest advertising agency in the world", Walker landed in 10th place among all advertising agencies in the ranking of this competition as a consolation for Switzerland. You can find out more in the current issue of Advertising Week number 12.
Andreas Panzeri
The Helvetians collected a total of five nails. Pius Walker and his team won two silver and two bronze. One of these was a silver nail for Amnesty International. The rest, plus four shortlist awards, went to Fleurop, with Spillmann Felser Leo Burnett taking the fifth nail in the coffin with bronze for Mary Woodbridge. Wirz was enough for a nomination on the shortlist with the photographer's film for Mobiliar, which has already won a Lion in Cannes and several other international awards.
As "the smallest advertising agency in the world", Walker landed in 10th place among all advertising agencies in the ranking of this competition as a consolation for Switzerland. You can find out more in the current issue of Advertising Week number 12.
Andreas Panzeri
