Swiss Media Ball celebrates its 80th anniversary
More than 500 guests from the worlds of politics, business, and the media attended the anniversary edition of the Swiss Media Ball last Saturday. The charity event was organized by the Zurich Press Association at the Dolder Grand in Zurich.
The proceeds from the Swiss Media Ball, formerly the Zurich Press Ball, go to the international aid organization "Reporters Without Borders", which supports persecuted journalists worldwide, and to the "Zurich Journalism Prize", which is awarded to media professionals for outstanding work. The official guest country was the Principality of Liechtenstein, which wanted to present an emotional and sympathetic image of its neighboring country to the Swiss public. The event was hosted by Bettina Walch, program director of DRS3, and Liechtenstein ski racer Marco Büchel.
