Swiss in the spotlight

Awards 2 Contexta and a Zurich student saved Switzerland's honor at the Spotlight, the largest advertising film festival in the German-speaking world to date.the Spotlight advertising film festival in Friedrichshafen flickered across the screen for the tenth time at the end of March. With 20 percent more entries, the competition was fierce. The Swiss were not intimidated. The Bern-based agency Contexta received the special prize from the expert jury at Lake Constance for its Swisscom campaign Beck & Bondi. Over the years, the two families Beck and Bondi had already played their way into the hearts of the jury several times and had become old friends, the jury explained this special prize.Rolf Lang, a student at the SAE Institute in Zurich, won two precious metals in the young talent competition. For his "Red Smoke" campaign, he won silver from the expert jury and gold from the audience in the new "web & mobile" category. The film aims to draw attention to passive smoking and illustrates this with a wine drinker who, instead of swallowing, sprays the red noble juice into his surroundings by blowing violently. The SAE Institute in Zurich (www.sae.edu) is part of an international chain and offers extra-occupational courses in multimedia.
A fifth of all submissions to the Spotlight were "virals".   
 
Andreas Panzeri