Schweizer Illustrierte is the trial subscription queen

Subscription marketing The "Great Swiss Press Show" subscription campaign has ended with record figures, with around 378,000 people in German- and French-speaking Switzerland taking part in the competition organized by the Swiss Press Association (CHP). 115595 trial subscriptions were ordered, 40.5 percent more than in the previous year. Schweizer Illustrierte attracted the most interest. It gained 9061 new trial subscribers through the campaign.