Swiss farmers want to brand themselves

Agriculture Under the slogan "We bring life to the city: Swiss farmers are good", the Swiss Farmers' Union's Agricultural Information Service (LID) has launched a broad-based campaign. The campaign aims to raise awareness of Swiss agriculture and its services. The Lang Gysi Knoll agency in Bern has been commissioned to develop the "Swiss farmers" brand. The subjects show how products that city dwellers take for granted, such as chips or crêpes, still have their origins on a farm or between the clods of earth. In addition to the posters, TV commercials were also produced.