Swiss farmers launch new image campaign
On April 24, the Swiss farmers’ new image campaign—designed by Burson-Marsteller—will be launched. Prominent figures from the worlds of business, sports, and show business will highlight the importance and contributions of Swiss farming families.
The newly designed image campaign for Swiss farmers will be launched on April 24. Under the slogan "Good, there are Swiss farmers", Swiss celebrities from business, sport and show business emphasize the importance and achievements of Swiss farming families. Among those taking part are TV presenter Michelle Hunziker, football coach Köbi Kuhn, entrepreneur Otto Ineichen, tennis player Patty Schnyder and gourmet chef Philippe Rochat. In addition, the heads of the two wholesalers Migros and Coop, Herbert Bolliger and Hansueli Loosli, are jointly promoting the partnership between retailers, producers and consumers with the statement "Swiss farmers are our partners". The new image campaign is being realized by Burson-Marsteller. The advertising agency Lang Gysi Knoll previously worked for the Swiss Farmers' Association. The aim of the image campaign is to promote the purchase of local products, increase sympathy for farming families and emphasize the importance of Swiss agriculture.
To visually support their identification with the farmers, the celebrities wear blue Edelweiss shirts. The blue Edelweiss fabric will be used as a key visual for future appearances in the farmers' campaign.
To visually support their identification with the farmers, the celebrities wear blue Edelweiss shirts. The blue Edelweiss fabric will be used as a key visual for future appearances in the farmers' campaign.
