Swiss agency joins campaigning network
Four campaign agencies from Germany, Austria, Switzerland, and the United States have founded the «Worldwide Effective Campaigning Agencies Network» (We Can). The main goal of the alliance is to provide better support to clients with an international focus.
Four campaigning agencies from Germany, Austria, Switzerland and the USA have founded the "Worldwide Effective Campaigning Agencies Network" (We Can). The partners are 4C Business Campaigning (Switzerland), Agentur für Public Affairs (Germany), SVWP Kommunikationsmanagement (Austria) and The Balman Group (USA). The primary aim of the network is to better serve clients with an international focus, according to a press release. The network sees campaigning as an interdisciplinary and strategic approach to integrating the various communication, marketing and management disciplines. The agencies are active in the fields of public affairs, internal and external corporate communication, corporate identity, organizational development, change management, political and crisis communication. The network aims to ensure quality assurance through Pro:campaigning, an industry association supported by the four agencies and others. The association also aims to further develop the quality and theoretical foundations of campaigning.
