Switzerland Tourism focuses on tourists from the Gulf States
As part of the restructuring of Switzerland Tourism (ST), Jörg Peter Krebs is relocating from Zurich to Dubai. From there, as Director of IMEA (India, Middle East, Africa), he will oversee all marketing and promotional activities for the Gulf States, India, and Africa.
In his new role, Jörg Krebs will assume responsibility for the markets of the Gulf States, India and the African continent as of April 1, 2011. ST intends to provide direct local support for the Gulf States market group. Over the last ten years, hotel overnight stays registered by guests from the Gulf States have more than doubled, as the company announced on Monday.
Jörg Krebs has been working for ST since 1988, with positions in ST agencies in Germany and Spain and since 1997 in Zurich. The trained IMB-GFM marketing manager (University of Bern) began his career in Frankfurt as overall project manager for the first Eastern European promotion tour, before going on to manage the development of marketing in Madrid as deputy country manager. As District Manager Hamburg, Krebs was responsible for regional management before moving to the head office in Zurich. There he first worked as Product Manager Leisure and then took over as Head of Marketing. Other functions included the management of the Swiss market and sponsoring. From 2006, the now 44-year-old was Head of Location Marketing for Uefa Euro 2008 and, since 2008, Head of the Russian, Indian, Gulf States, Nordic, Czech and Polish markets.
Jörg Krebs has been working for ST since 1988, with positions in ST agencies in Germany and Spain and since 1997 in Zurich. The trained IMB-GFM marketing manager (University of Bern) began his career in Frankfurt as overall project manager for the first Eastern European promotion tour, before going on to manage the development of marketing in Madrid as deputy country manager. As District Manager Hamburg, Krebs was responsible for regional management before moving to the head office in Zurich. There he first worked as Product Manager Leisure and then took over as Head of Marketing. Other functions included the management of the Swiss market and sponsoring. From 2006, the now 44-year-old was Head of Location Marketing for Uefa Euro 2008 and, since 2008, Head of the Russian, Indian, Gulf States, Nordic, Czech and Polish markets.
