Switzerland Tourism: Travel through religious landscape propagated
In search of a new guest segment, Switzerland Tourism has recently been promoting trips through the religious landscape of Switzerland. For the time being, however, "advertising" is being done for Catholic and Reformed buildings and customs.
Other churches and religious communities are invited to follow the example of the two large Swiss national churches, Switzerland Tourism announced on Wednesday. Switzerland Tourism is primarily targeting guests from the United States. Faith has a higher value for most Americans than, for example, in Europe, Alex Hermann, Director North America of Switzerland Tourism is quoted in the release. According to Hermann, Switzerland Tourism North America therefore expects an increase in faith tourists from the U.S., who, for example, combine a visit to Switzerland with the Passion Play in Oberammergau (D).
The project "Religious Landscape Switzerland was launched by the Church and Tourism Commission of the Federation of Swiss Protestant Churches (Reformed) and the Commission for Pastoral Care of Tourism, Leisure and Pilgrims (Catholic) in 2007 in collaboration with Switzerland Tourism. (SDA)
