Switzerland Tourism rings in the winter
Switzerland Tourism is kicking off the winter season this week. As a preview, about 550 ski instructors took a city break to three Swiss cities over the weekend and shared their tips on Swiss winter with passersby.
The winter season is just around the corner. This has been clear since Saturday, even to die-hard Unterlanders, thanks to the Swiss winter ambassadors par excellence in Zurich, Bern and Lausanne: In a campaign orchestrated by Switzerland Tourism and Swiss Snowsports, around 550 ski instructors from 75 winter sports resorts visited the three cities and whetted passers-by' appetites for the Swiss snow experience. This is what Switzerland Tourism writes in a statement on Saturday.
The Swiss winter season will be officially launched this Monday at the two media conferences in Zurich and Lausanne. Then, among other things, the current winter campaign of Switzerland Tourism will be presented, also with the ski instructors as ambassadors of the Swiss winter.
