Switzerland Tourism: Swiss abroad on the road as "tourism ambassadors"
The marketing organization Switzerland Tourism aims to turn as many as possible of the approximately 700,000 Swiss citizens living abroad into so-called 'tourism ambassadors.«.
The aim is to inspire the Swiss abroad with Switzerland Tourism's messages about Switzerland as a vacation destination, spokeswoman Véronique Kanel is quoted as saying in the Sonntag newspaper. The aim is to promote the interest of the Swiss abroad in their home country and at the same time offer them the opportunity to advertise Switzerland to their professional, family and friends.
Swiss abroad who sign up for the campaign receive a free suitcase with posters, postcards, brochures, stickers and Swiss flags as well as a DVD with photos and PowerPoint presentations about Switzerland. In return, the tourism ambassadors receive monthly information and news from Switzerland. They can also benefit from exclusive travel offers.
The campaign has obviously been a success: according to Sonntag, 1,500 people have already registered since January 1, 2009. Every week, 25 new ones join. According to Kanel, the aim is to reach 4,000 members by the end of the year. The spokesperson does not reveal how much the campaign costs.
Swiss abroad who sign up for the campaign receive a free suitcase with posters, postcards, brochures, stickers and Swiss flags as well as a DVD with photos and PowerPoint presentations about Switzerland. In return, the tourism ambassadors receive monthly information and news from Switzerland. They can also benefit from exclusive travel offers.
The campaign has obviously been a success: according to Sonntag, 1,500 people have already registered since January 1, 2009. Every week, 25 new ones join. According to Kanel, the aim is to reach 4,000 members by the end of the year. The spokesperson does not reveal how much the campaign costs.
