Piggy campaign for Euro Millions Super Friday
The EuroMillions jackpot has already reached 213 million euros, and it will definitely be paid out this Friday. To promote this "Super Friday," Contexta is featuring a piggy bank filled to the brim.
Next Friday, September 28, is once again Super Friday at Euro Millions: that's when the jackpot of a now incredible 200 million euros will be paid out. If nobody picks the five numbers and two stars correctly, the jackpot will be distributed to the next lower prize tier. To announce the upcoming windfall, Contexta's campaign shows a fat, golden piggy bank about to burst. It is intended as a key visual to announce the Super Fridays and makes its grand appearance not only in print, but also on the radio, in a comprehensive online campaign and on e-boards in Zurich, Basel and Bern. The plump pig floats in a 3D animation on online banners and e-boards, with Swisslos responsible:
Rolf Kunz, Markus Fischer. Responsible at Contexta:
Bene Abegglen (CD), Frederick Rossmann (AD), Reto Oetterli (graphics) Moritz Staehelin (text), Nadine Borter (overall responsibility), Philipp Tinguely, Michèle Nyffenegger (consulting); image editing and animation: Atelier Tschachtli, Simon Tschachtli; production radio spots: dexmusic, Daenu Extrem.
