Weak increase in television advertising in January
Overall advertising spending in electronic media rose by one index point. This increase is attributable to television.
While the overall advertising market remained at the December level of 166 points, advertising investments in electronic media increased by one index point overall. As a result, electronic media now reached 319 index points. They owe this growth to TV, which increased by one point from 323 to 324. Advertising investment in radio fell by 2 index points to 250, internet by one index point to 177 and teletext by 10 index points to 153. The Goldbach Electronic Media Index (GEMI) is based on data published by Media Focus.
