Patron saints are not always so close to the job
Ruf Lanz is now also in charge of Suva's specialized campaigns. The ideas behind SuvaPro warn of workplace hazards.
People need luck in accidents or, even better, a prevention campaign from Suva. The luckiest accidents are the ones that never happen. Suva has been committed to this for 90 years. By combining prevention, insurance, claims management and rehabilitation, Suva offers a range of services that is unique in Switzerland. Within this, the SuvaLiv and SuvaPro brands are responsible for prevention.
Safe even after work
SuvaLiv is involved in the area of leisure safety. Among other things, it promotes the wearing of bicycle helmets, a considerate driving style on the ski slopes and fair play in football. These prevention campaigns have borne the signature of Ruf Lanz since fall 2001. The creative agency has received over a hundred national and international awards to date. These include two "Campaign of the Year" awards from the readers of Werbewoche magazine. SuvaPro, on the other hand, stands for Suva's comprehensive commitment to health and safety in the workplace. Ruf Lanz has already created the TV commercial "Nurse" for this brand. This shows that accidents can happen at any time. Often when you least think about it.
New on offer: Specialist campaigns
Ruf Lanz has now also been commissioned for the specialist campaigns. These are aimed at specific occupational groups. The campaigns, which were previously produced in-house, are very important because Suva insures numerous sectors with an increased risk of accidents. For example, companies in the construction and installation trades, industrial companies and forestry operations.
Two specialist campaigns are being launched this fall. The first is aimed at the construction industry and is dedicated to the topic of "safe scaffolding". The renovation of Rio de Janeiro's landmark is a photographic stroke of luck for the implementation of a striking idea. A patron saint is not always so close to the work. The advertisement appears in magazines such as Dach & Wand, Baublatt and Schweizer Holzbau. The second specialist campaign is dedicated to the topic of "manipulated protective devices". In every second company, protective devices on machines and systems are manipulated or "tampered with". This is done to gain time when working. However, this often results in serious accidents. Ruf Lanz uses the "moped" motif to show that at some point you are too old to tamper with machines. Advertisements are placed in media such as Der Organisator, Metall and Schreinerzeitung.
Andreas Panzeri
Safe even after work
SuvaLiv is involved in the area of leisure safety. Among other things, it promotes the wearing of bicycle helmets, a considerate driving style on the ski slopes and fair play in football. These prevention campaigns have borne the signature of Ruf Lanz since fall 2001. The creative agency has received over a hundred national and international awards to date. These include two "Campaign of the Year" awards from the readers of Werbewoche magazine. SuvaPro, on the other hand, stands for Suva's comprehensive commitment to health and safety in the workplace. Ruf Lanz has already created the TV commercial "Nurse" for this brand. This shows that accidents can happen at any time. Often when you least think about it.
New on offer: Specialist campaigns
Ruf Lanz has now also been commissioned for the specialist campaigns. These are aimed at specific occupational groups. The campaigns, which were previously produced in-house, are very important because Suva insures numerous sectors with an increased risk of accidents. For example, companies in the construction and installation trades, industrial companies and forestry operations.
Two specialist campaigns are being launched this fall. The first is aimed at the construction industry and is dedicated to the topic of "safe scaffolding". The renovation of Rio de Janeiro's landmark is a photographic stroke of luck for the implementation of a striking idea. A patron saint is not always so close to the work. The advertisement appears in magazines such as Dach & Wand, Baublatt and Schweizer Holzbau. The second specialist campaign is dedicated to the topic of "manipulated protective devices". In every second company, protective devices on machines and systems are manipulated or "tampered with". This is done to gain time when working. However, this often results in serious accidents. Ruf Lanz uses the "moped" motif to show that at some point you are too old to tamper with machines. Advertisements are placed in media such as Der Organisator, Metall and Schreinerzeitung.
Andreas Panzeri
