Quirky, shrill and sweet
Chupa Chups produced a karaoke show on Viva Schweiz. The multimedia project was managed by Initiative.
Everyone is talking about interactive advertising. Chupa Chups is now making people sing around it. Over the past few days, the multimedia project "Karaoke Less Serious" has flickered across the screen on VIVA Switzerland. At the same time, Chupa Chups has also realized an interactive cinema game for the first time as a pioneer in Switzerland. This premiered in the Arena Filmcity in Zurich and in several Pathé cinemas from Basel to Geneva. In this "jump and run game", a character on the screen is controlled by the audience's movements. This character has been introduced to the audience under the name Chupa Chuck. The interactive cinema game will be played in cinemas until July 11 on the Friday and Saturday before the main evening screening of the movie "Ice Age 3". The audience is introduced to the rules of the game by an animator. As with the show on VIVA, the aim of this campaign is to consolidate the new "Life Less Serious" positioning of Chupa Chups with a young target group.
In the karaoke show, young people who enjoyed singing were able to upload a song to Chupachups.ch. These did not have to be performed perfectly, but as amusingly as possible, i.e. "Less Serious". The best six participants were invited to the studio for the semi-final. The best three were able to appear a second time on TV in the final. In addition to a Sony Playstation, the prize money was 2500 francs. In addition to Mia Aegerter, the jury also included Chupa Chuck, the game character from the movies. As is typical of this genre, the campaign has been spread across the media, from Facebook to YouTube and Netlog.com to the commuter newspapers.
The advertising campaigns for Chupa Chups have often been unusual. In 1995, for example, one such lollipop was taken into space on the Mir space station to great media effect. The logo is also quite something. It was designed by the surrealist Salvador Dalí. Pop icon Madonna has also advertised for Chupa Chups. The lollipops are currently sold in more than 170 countries with a circulation of over four billion per year. The lollipops are available in 50 different flavors. Chupa Chups is a Spanish company that now belongs to the Italian Perfetti van Melle Group. The sweet on a stick was invented so that children could keep their hands reasonably clean while licking it. pan
In the karaoke show, young people who enjoyed singing were able to upload a song to Chupachups.ch. These did not have to be performed perfectly, but as amusingly as possible, i.e. "Less Serious". The best six participants were invited to the studio for the semi-final. The best three were able to appear a second time on TV in the final. In addition to a Sony Playstation, the prize money was 2500 francs. In addition to Mia Aegerter, the jury also included Chupa Chuck, the game character from the movies. As is typical of this genre, the campaign has been spread across the media, from Facebook to YouTube and Netlog.com to the commuter newspapers.
The advertising campaigns for Chupa Chups have often been unusual. In 1995, for example, one such lollipop was taken into space on the Mir space station to great media effect. The logo is also quite something. It was designed by the surrealist Salvador Dalí. Pop icon Madonna has also advertised for Chupa Chups. The lollipops are currently sold in more than 170 countries with a circulation of over four billion per year. The lollipops are available in 50 different flavors. Chupa Chups is a Spanish company that now belongs to the Italian Perfetti van Melle Group. The sweet on a stick was invented so that children could keep their hands reasonably clean while licking it. pan
