Beauty without suffering

Medizin Unikat aims to build trust in plastic surgery on behalf of the independent consulting center Acredis.

Medizin Unikat wants to build trust in plastic surgery for the independent advice center Acredis. 
Cosmetic surgery is booming. But how do you find the right doctor? Since this May, Acredis has been the first independent Swiss advice center for plastic surgery. With a top-class medical advisory board and the support of the Swiss patient organization, Acredis subjects surgeons to a strict assessment and helps patients to find the right doctor for the desired operation. All questions about plastic surgery are answered - whether on the website acredis.com or in a personal consultation.Staging the problem zoneThe communications agency Unikat in Küsnacht ZH has made such pressing questions the subject of a launch campaign. This is staged in a visually captivating way around the exact body parts that the questioner is currently concerned about. Questions give rise to beauty. The question "Will there be a visible scar after my breast lift?" is playfully transformed into an image of what is a problem area for Acredis' customers - and the surgeon's field of work.
For Acredis, Unikat not only created the advertisements for the launch campaign, the first wave of which appeared in Annabelle and SI-Style in September. The agency also developed the name Acredis and the entire corporate design. The website acredis.com was developed together with the web agency Eyekon. Numerous below-the-line measures will follow in the coming months.   
Andreas Panzeri

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