Know better

Bücher One Marketing Services positions Karger Libri as the first port of call for specialist books Competition in the book trade is becoming tougher and increasingly based on size and price. Differentiation is therefore necessary for small specialists. With this in mind, One Marketing Services in Zurich has publicized Karger Libri as the first port of call for specialist books in five areas. Karger Libri on Petersplatz in Basel specializes in medicine, medicine, natural sciences, psychology and economics and also sells these books via a web store. Big appearance for the specialist bookIn the "Knowledge in its most beautiful form" campaign, the agency makes the specialist book itself the main actor. The book makes customers blossom, brings order to confused thoughts, illuminates strategies of successful companies or lets the reader feel the current pulse of science. With strikingly beautiful subjects, Karger Libri taps into the interest and desire for knowledge topics.
With the claim "Your knowledge is our profession", Karger Libri manifests its love of specialist books and its advisory expertise. In an integrated campaign with implementations in the streetcar, at selected points of presence where the important target groups are present, as well as in front of and in the bookshop, Karger Libri is setting "a clear counterpoint to the competitors' text campaigns", as the agency explains its concept.
Andreas Panzeri