Beautifully spotted advertising world
Washing aids Exxtra Kommunikation shows Migros how to remove even the most stubborn stains.
Washing aids Exxtra Kommunikation shows Migros how to remove even the most stubborn stains.
Total's detergent range is a comprehensive problem solver. And therefore a bit of a problem for advertising. The fact that the Migros stain remover now also comes under the Total label needs to be communicated with as little boredom as possible. Previously, this product still cleaned as M-Net. And totally everything. To show this in a witty way, Exxtra developed three cleanly designed subjects instead of a single poster - "because it makes a much stronger impression", as consultant Kathrin Steiger is convinced. The product benefits are communicated simply and directly on posters and in advertisements - with different heart-shaped patches on different textiles. The posters work without any further text. The advertisements have the subline: "Put an end to difficult stains." The message: Total's extended range offers uncomplicated answers to all stain removal challenges.
Andreas Panzeri
Total's detergent range is a comprehensive problem solver. And therefore a bit of a problem for advertising. The fact that the Migros stain remover now also comes under the Total label needs to be communicated with as little boredom as possible. Previously, this product still cleaned as M-Net. And totally everything. To show this in a witty way, Exxtra developed three cleanly designed subjects instead of a single poster - "because it makes a much stronger impression", as consultant Kathrin Steiger is convinced. The product benefits are communicated simply and directly on posters and in advertisements - with different heart-shaped patches on different textiles. The posters work without any further text. The advertisements have the subline: "Put an end to difficult stains." The message: Total's extended range offers uncomplicated answers to all stain removal challenges.
Andreas Panzeri
