Scholz&Friends on the road with wrestlers for Opel
Scholz&Friends Switzerland has launched the «Adam & Drive» test drive campaign for Opel. The campaign is designed to showcase the new Opel Adam.
According to the agency, the online promotion idea is derived directly from the central product benefit of "maximum individuality". While the young target group can choose from almost countless color and design options when designing their personal Ada, participants in the promotion have the opportunity to configure their very special test drive via an app - and with a bit of luck, win exactly that.
There are just as many parameters to choose from as there are unusual ones for a test drive - from the route profile to the type of music and food to the very special co-driver: a wrestler, a model, a clown, a stewardess, a driving instructor, a documentary filmmaker, a Panda and a priest are just waiting to go on tour with the winners, for example through the city or the forest, on the highway or through the car wash. The test drives are documented on camera and the short videos are posted online on a weekly basis. In this way, the campaign will be kept up to date over a long period of time.
All interested parties can still apply until May 7, 2013 at the Adam Microsite and on Facebook.
Responsible at Opel Suisse / General Motors Suisse: Christoph Buser (Director Marketing Opel), Pascale Dumoulin (Specialist Sales Promotion & POS). Responsible at Scholz & Friends Switzerland: Alexander Ardelean, Patrick Beeli, Sören Schröder, Florian Amman, Cora von Moers, Manuela Miksa (creation), Britta Hartleb, Jochen Hennecke, Carina Bullinger, Tina Mons (consulting). Responsible at Grass Roots Switzerland: Cécile Jann (Account Manager), Rebecca Ammeter (Project Manager). Responsible at Snap Film, Zurich: Michael Kindermann (Producer), Responsible at Web-ID: Michael Abegglen (management, programming).
