Scholz & Friends Zurich: Campaign for Credit Suisse with Roger Federer
Just before summer, Credit Suisse is launching a new nationwide campaign to reposition its «Bonviva» rewards program. The agency in charge is Scholz & Friends Zurich.
The campaign follows a complete Bonviva product relaunch at the beginning of the year, the agency writes in a statement. The client and agency are relying on Roger Federer to convey the program's many performance features in the new TV spot, online and at the point of sale in a broad series of posters in a wide variety of settings. In addition, a microsite with an online product finder was developed to present the new product range clearly and quickly with the right package solution. Due to the reduced availability of the Bonviva main actor, the TV spot and the print shoot with him had to be organized in just one day.
Responsible at Credit Suisse: Richard Bachem (Head of Marketing Switzerland, overall responsibility), Heike Rawitzer (Head of Marketing Private Clients), Marc-André Singer (Head of Creative Concepts), Anja Herrmann (Head of Advertising Private Banking), Marisa Piffari (Project Manager Advertising), Daniel Huber (Head of Sponsorship PR). Responsible at Scholz & Friends Zurich: Marcin Baba, Sören Schröder, Mark Burow, Florian Ammann (Creation), Holger Schicke, Marketa Jezek (Consulting), Suze Barrett, Dennis Lück (Creation Management), Uli Geiger (Consulting Management), Cristina Tamargo (Art Buying). Directed by: Sebastian Grousset. Film production: Bubbles Films. Petra Felten-Geisinger, Eugen Stemmle (Executive Producers). Photographer: Piet Truhlar. Prepress: Digicom Digital Media.
