Scholz & Friends Zurich wins Sunrise
Following a pitch, the telecommunications company Sunrise selected Scholz & Friends Zurich. The collaboration began in April 2011.
Scholz & Friends Zurich is the new above-the-line agency of Sunrise Communications. In a pitch, the agency prevailed over four competitors. Oliver Steil, CEO Sunrise Communications: "Scholz & Friends Zürich convinced us both with its strategic brand understanding and a strong, brand-defining creative concept."
In the future, the agency will be responsible for the development and implementation of classic communication measures and the orchestration of campaigns at the point of sale. The marketing and communications tasks will focus on the strategic and creative recharging of the Sunrise umbrella brand and the profiling of the company's product and pricing policy, as Scholz & Friends announced on Tuesday. The new communication measures will be implemented within the coming months.
