Scholz & Friends Zurich wins Oakley as new client
Following a pitch, Scholz & Friends Zurich has won the account as Oakley’s lead agency for Europe. The agency will be responsible for the eyewear and apparel manufacturer’s brand and product communications going forward.
According to the agency, the orchestrated campaign includes advertisements, out-of-home, ambient media and point-of-sale measures as well as special ideas. The campaign will be launched in the first quarter of 2011 in the European core markets of Germany, France, Italy and Spain.
Responsible at Oakley Icon: Olaf Dunz (Brand Director Europe), Christian Mascarenhas (Communications Manager Europe). Responsible at Scholz & Friends Zurich: Uli Geiger, Tobias Händler (consulting), Suze Barrett, Dennis Lück, Marcin Baba, Daniel Hesse, Steffen Pejas, Sören Schröder, Sabine Bremermann, Wim Lanz, Patricia Harzenmoser, Corina Martin (creation).
