Scholz & Friends: Brand campaign for Sunrise launched
A few days after the unveiling of the new brand slogan «Everything for your day. Sunrise,» Sunrise Communications launched its new public campaign on Monday. It was developed by Scholz & Friends Zurich.
The new campaign kicks off with an image spot that invites customers to experience a day full of warmth and energy, creativity and freedom, proximity and reliability with Sunrise. The TV spot with sunny Swiss summer impressions stands for a new orientation of brand communication, which in the future is to stage the importance of the Sunrise brand more than before. The focus is on the company's promise to reliably give its all at all times to ensure that customers have a good day. The new brand song is the title "Sunrise" by American songwriter and performer Brandon Heath. The melody is also the basis for the new sound logo and ringtones.
The first motifs of the new print campaign appear at the same time as the new image spot. The images show how the private communications provider's services, products and rate plans help customers to realize their ideas, goals and wishes. The image motifs will subsequently be supplemented by product and price campaign motifs.
The new communication line will shape the entire orchestrated brand presence in the future, from classic communication to POS, online media and internal communication, according to the agency. Simultaneously with the new spot on TV and in cinemas, the new print and poster campaign will also be seen in all high-reach Swiss media.
Responsible at Sunrise: Friederike Arik (MarCom Manager Tactical Advertising), Daniela Belaid (Manager Strategic Brand Communication), Anna Leutar ( MarCom Manager Tactical Advertising), Eveline Oehrli (Specialist Corporate Communications), Patrick Römer (MarCom Manager Marketing Communication), Peter Schilde (Manager Marketing Communication), Natasja Sommer (Director Corporate Communication), Marina Stierli (Manager Strategic Brand Communication). Responsible at Scholz & Friends Zurich: Marcin Baba, Sabine Bremermann, Jan Kempter, Sören Schröder, Christian Zeller (creation), Sarah Schulte-Herbrüggen (consulting), Suze Barrett, Dennis Lück (management creation), Uli Geiger (management consulting), Wolfgang Steinhaus (management), Nina Offermann (FFF), Kerstin Mende (artbuying). Film production: Mypony, Hamburg/Pumpkin Film, Zurich: Martin Aamund (director). Photographer: Florian Geiss. Image editing: Metagate. Prepress: RTK.
Scholz & Friends Zurich: Sunrise for the new Sunrise claim
