Scholz & Friends shake their hips for Balisto

The agency Scholz & Friends Zurich has realized the market launch campaign for Balisto Activo. The campaign for the digestion-promoting product in bar form will be launched in mid-August and includes full-page advertisements in consumer magazines, posters in fitness studios and sampling campaigns, with the subject showing a young woman swinging a hula hoop. The aim is to draw attention directly to the stomach - where Balisto Activo works. The claim: Of course I like it. Responsible at Mars Schweiz AG: Oliver Kümin (Portfolio Manager Snackfood).
Responsible at Scholz & Friends Zurich: Raphael Brinkert, Daniela Winkler, Manuela Brunner (consulting), Joerg Jahn (CD), Sibylle Moos, Paul Labun (AD), Thomas Blumer (text). Photographer: Jonathan Heyer.