Scholz & Friends gets to the point for Sunrise
To announce a current special offer from Sunrise TV, the campaign by the Scholz & Friends agency avoids flowery language and focuses solely on the core message.
The attractive combination of content and price stands for itself and needs neither gift ribbons nor employees in a frenzy of joy, the agency said in a statement. Accordingly, the offer communication developed by Scholz & Friends Switzerland gets to the heart of the new Sunrise TV offer on posters, advertisements and at the PoS.
Responsible at Sunrise: Tobias Händler (Senior Specialist Brand Management), Natasja Sommer (Director Marketing Communications), Nicole Liebermann (Manager Campaigning), Anna Leutar (Senior MarCom Manager Campaigning), Verena Lambrecht (Manager Creative Pool). Responsible at Scholz & Friends: Patrick Beeli (creation), Constanze Heissel, Kim Sperling, Simone Ott (consulting).
