Scholz & Friends stages Davidoff Cigarettes in a club atmosphere
The Zurich-based agency Scholz & Friends developed a branding concept for Davidoff Cigarettes and showcased the brand in a club setting under the slogan «Life is rich.».
Under the motto "Life is rich", the Zurich agency Scholz & Friends has realized a branding and event concept for Davidoff Cigarettes in Lausanne's "Cult Club". The agency created a club atmosphere with mirrors bathed in red light in the shape of the Davidoff brand motif, display cases, wall decorations, laser shows and audiovisual animations. With DJs, GoGo dancers, Davidoff drinks and hostesses, the brand world is to be brought to life for a young, urban target group in line with the slogan "Life is rich", according to a press release from Scholz & Friends.
The agency is responsible for branding, color design of the location and the party concept. Scholz & Friends has been responsible for the entire Imperial Tobacco account in Switzerland since January 2008, including brands such as Davidoff Cigarettes, John Player Special, Drum and Rizla.
Responsible at Imperial Tobacco Switzerland: Julia Gangloff (Market Development Manager), Sandra Spremberg (Brand Manager Switzerland, Davidoff Germany). Responsible at Scholz & Friends Zurich: Joerg Jahn (CD), Sibylle Moos (AD), Paul Labun (graphics), Thomas Blumer (text), Sebastian Breuer (text). Consulting: Uli Geiger (BGL), Fabian Keller, Merja Rinderli.
The agency is responsible for branding, color design of the location and the party concept. Scholz & Friends has been responsible for the entire Imperial Tobacco account in Switzerland since January 2008, including brands such as Davidoff Cigarettes, John Player Special, Drum and Rizla.
Responsible at Imperial Tobacco Switzerland: Julia Gangloff (Market Development Manager), Sandra Spremberg (Brand Manager Switzerland, Davidoff Germany). Responsible at Scholz & Friends Zurich: Joerg Jahn (CD), Sibylle Moos (AD), Paul Labun (graphics), Thomas Blumer (text), Sebastian Breuer (text). Consulting: Uli Geiger (BGL), Fabian Keller, Merja Rinderli.
