Scholz & Friends: Happy ending for hunger
Scholz & Friends has created a campaign for Emmi's new Yoqua. The yogurt is not only supposed to taste good, but also to be filling.
The new Emmi Yoqua has twice as much filling protein as conventional yogurts - and with only two percent fat. According to the press release, this makes everyone who was just hungry smile.
https://www.youtube.com/watch?v=jP_HZESb6Kw
Scholz & Friends demonstrates both with a campaign that orchestrates a cheerful central idea across all channels. Yoqua smiles at the viewer from TV and online commercials, posters, advertisements and banners. And even from special promotional cards.
The moving eyes and mouth of the card motif can be detached, stuck on and made to laugh as much as you like; and anyone who shares pictures of it with #yoqua on social media or on Yoqua.ch can win a trip to the capital of happy endings - Hollywood. The microsite shows the imaginative contributions in a gallery. And, of course, it provides more information about Yoqua and what makes it so valuable for nutrition. The campaign, which is now on air throughout Switzerland, is also accompanied by numerous sampling and point-of-sale measures.
Responsible at Emmi Switzerland: Robin Barraclough (Chief Marketing Officer); Katharina Müller (Global Category Head Spoonable); Christian Stoffels (Global Marketing Manager); Yvonne Arnold (Group Brand Manager); Andrea Decurtins (Brand Manager). Responsible at Scholz & Friends Switzerland: Thomas Müller, Roger Dobmann, Sabine Bremermann, Manuela Miksa, Dan Nessler, Christian Vosshagen, Lukas Frei (creation); Mathias Rösch, Fabian Röthlisberger, Martin Samsel (consulting). Film production: Markenfilm; Director: Boris Mosner Music production: Hitmill. Photographer: Christian Lohfink. Digital realization: SMLY
