Scholz & Friends Zurich turns the Swiss into travel eaters

Scholz & Friends Zurich has won the overall account of Riso, the association for the promotion of rice consumption in Switzerland. The Zurich agency prevailed in a pitch against three other agencies. An orchestrated overall concept for Riso's positioning will now be developed. The mandate ranges from logo and claim to advertisements and PR measures through to viral marketing and events. Until now, the association has primarily provided information in schools and to nutritionists. Riso is now changing its communication strategy. The product rice is to be actively promoted. The campaign will be launched this fall. The aim is to achieve a sustainable increase in rice consumption, which has been stable for years.
Scholz & Friends Zurich was given a boost in spring 2006 by a new team of managing directors. Katrin Seegers (Managing Director Consulting), Jan Leube (Managing Director Creation) and Matthias Spaetgens (Managing Director Creation) now lead the Zurich office. For the agency, winning the Riso account is a starting signal for the new team and a signal for further growth. The Scholz & Friends Group is one of the largest advertising agencies in Germany and Europe. It was founded in Hamburg in 1981 by Jürgen Scholz and Michael Menzel.