Scholz & Friends form strategic alliance with Lowe Worldwide
The two networks, Lowe and Scholz & Friends, announced Thursday in Berlin that they intend to form a strategic alliance. *WerbeWoche* was on site at the press conference.
The pens were from Lowe. The notepads were from Scholz & Friends. The two networks announced in Berlin on Thursday that they intend to enter into a strategic alliance. The contract was signed on Friday, March 23. Lowe Worldwide will take over the representation of Scholz & Friends in all international markets in which the agency group is not yet represented. The focus will be on Asia as well as North and South America. Lowe has 49 offices worldwide. Scholz & Friends, with more than 1000 employees, was previously represented in 19 European countries. The new connection also includes other agencies from the Interpublic network. This guarantees Scholz & Friends' presence in over 180 countries.
For Switzerland, where both networks are represented, 'nothing will change' for the agencies concerned, as Steve Gatfield, CEO of Lowe Wordlwide, assured Werbewoche. It's like when someone gets married. Unknown people suddenly become related or related by marriage. But that doesn't change anything in their lives. But the Swiss can organize a joint employee training course,' said Tomas Heilmann, Partner and CEO of Scholz & Friends. When asked who made the better match in this "marriage", Heilmann said: "Lowe had a small problem that had to be solved at short notice. Scholz & Friends was able to offer the best solution at short notice. It is a win-win situation. Gatfield added: 'We share the same vision for our companies. The deal could make it possible for Scholz & Friends to be ready for the stock market,' as Heilmann said.
In addition to the international alliance, there is another level of cooperation. Together with the Scholz & Friends investor Cognetas, Lowe Worldwide is founding the new agency Lowe Deutschland. All of Unilever's budgets are already to be pooled here. And Nokia is on the mat.
Andreas Panzeri
For Switzerland, where both networks are represented, 'nothing will change' for the agencies concerned, as Steve Gatfield, CEO of Lowe Wordlwide, assured Werbewoche. It's like when someone gets married. Unknown people suddenly become related or related by marriage. But that doesn't change anything in their lives. But the Swiss can organize a joint employee training course,' said Tomas Heilmann, Partner and CEO of Scholz & Friends. When asked who made the better match in this "marriage", Heilmann said: "Lowe had a small problem that had to be solved at short notice. Scholz & Friends was able to offer the best solution at short notice. It is a win-win situation. Gatfield added: 'We share the same vision for our companies. The deal could make it possible for Scholz & Friends to be ready for the stock market,' as Heilmann said.
In addition to the international alliance, there is another level of cooperation. Together with the Scholz & Friends investor Cognetas, Lowe Worldwide is founding the new agency Lowe Deutschland. All of Unilever's budgets are already to be pooled here. And Nokia is on the mat.
Andreas Panzeri
