Scholtysik & Partner now advises Coop Italy
Coop Alleanza 3.0—Italy’s largest cooperative—has selected the Zurich-based branding agency Scholtysik & Partner as its specialist in brand strategy and naming.
Scholtysik & Partner supports Coop Alleanza 3.0 in matters of brand strategy and special projects. The tasks include brand architecture, strategic design and naming. The collaboration covers the areas of corporate development, communication and marketing.
Coop is the market leader in the Italian retail sector with a market share of 18 percent and annual sales of 13 billion euros. In addition to the classic Supermercato and Ipermercato formats with a wide range of food and non-food products, Coop also operates online stores and various specialist stores such as opticians, bookshops, florists, pharmacies, jewelry and travel stores as well as petrol stations. Coop is known in Italy for its own brands, but also carries external brands.
Coop is an association of seven larger and 86 smaller cooperatives with a common umbrella brand and common products. Coop Alleanza 3.0 is by far the largest of these cooperatives with 2.7 million members, 22,000 employees and over 400 points of sale from the edge of the Alps to the heel of the boot. Coop Italy has nothing to do with Coop Switzerland.
