Scholtysik Niederberger Kraft bags Friday

The Freitag brothers are bringing in the agency Scholtysik Niederberger Kraft (SNK), which was founded in Basel in 1996, to further develop their brand strategy and visual identity, according to a press release. SNK worked closely with Freitag to develop the brand's strategic positioning and identity. Based on this, the visual identity was further developed and other brand-defining areas were analyzed. The result is a clear foundation for the Freitag brand and a set of tools that will allow the company to manage and expand its brand in a targeted manner in the future.