Chocolate in the heart
The Lowe agency sends chocolate free of charge as part of an international group effort for Cailler.
When the mood is low, Mr. and Mrs. Swiss prefer to reach for a Swiss remedy - chocolate. And since the economic crisis, more often than ever. Cailler, the Swiss chocolate producer par excellence, therefore finds the slump very convenient. After all, there's always enough for a fine chocolate bar.
Since 2007, the Lowe agency, which belongs to Draftfcb/Lowe, has been working together with two foreign network partners for the chocolate producer Cailler, which belongs to Nestlé. The ball started rolling with the TV commercial "Emotion Factory", which was extremely popular. Lowe was also commissioned to design a suitable cross-media advertising campaign for Cailler, the "Emotions as a gift" activation campaign. Lowe Zurich and Lowe Paris developed the new interactive video website for this. With the help of a young woman, the user steals into the ancient chocolate factory and is allowed to turn the numerous wheels of the emotion machine, which produces the chocolate as desired.
The campaign was specially designed for Valentine's Day. On the day of love, loved ones were presented with their own sweet creations and surprised thanks to free home delivery. The broad-based activation campaign was the result of successful group work on an international basis. Lowe Zurich was responsible for the strategy, concept and overall responsibility for the campaign, Lowe Stratéus Paris was responsible for creating the offline communication media and Lowe Brindfors Stockholm implemented the online presence.
Adriana Zilic
Since 2007, the Lowe agency, which belongs to Draftfcb/Lowe, has been working together with two foreign network partners for the chocolate producer Cailler, which belongs to Nestlé. The ball started rolling with the TV commercial "Emotion Factory", which was extremely popular. Lowe was also commissioned to design a suitable cross-media advertising campaign for Cailler, the "Emotions as a gift" activation campaign. Lowe Zurich and Lowe Paris developed the new interactive video website for this. With the help of a young woman, the user steals into the ancient chocolate factory and is allowed to turn the numerous wheels of the emotion machine, which produces the chocolate as desired.
The campaign was specially designed for Valentine's Day. On the day of love, loved ones were presented with their own sweet creations and surprised thanks to free home delivery. The broad-based activation campaign was the result of successful group work on an international basis. Lowe Zurich was responsible for the strategy, concept and overall responsibility for the campaign, Lowe Stratéus Paris was responsible for creating the offline communication media and Lowe Brindfors Stockholm implemented the online presence.
Adriana Zilic
Tempting: You can make your own chocolate creations via the video website.
