Schoch&Sonders: Brand and packaging design for Coop muffins realized
Schoch&Sonders developed the brand and packaging design for the new muffins from Coop and Coop Pronto on behalf of Hiestand Switzerland.
The focus of the design was on the photography of pure and undamaged raw materials, the agency writes in a statement. The packaging consists of a plastic blister that lets you look at the product and a label with the brand design. For the launch, the design was created for a chocolate and a blueberry muffin. Since the two muffins are intended for people who eat "on the run," they were given a distinct and flexible naming concept: "Eat me now" and "Enjoy me now." The names are intended to encourage spontaneity and immediate enjoyment.
Responsible at Schoch&Sonders: Roman Sonders (Strategy & Concept), Dominik Schoch (Design & Concept), Annina Benz (Project Management), Judith Bühling, Dominique Ghilardi (Design).
