Schoch&Sonders: Packaging the "Axe effect" in gift sets for Unilever

Schoch&Sonders has created four new Axe gift sets for Unilever Switzerland in the run-up to Christmas. The Zurich-based agency created and implemented the design concept and packaging design for the men's grooming brand. Despite the different content, design and form, the "Axe design language" has created a common line, writes the brand agency in a press release on Tuesday. In addition to the shower gels, deodorants, aftershaves and skincare products, each gift box contains a surprise, be it a toiletry bag, a bath towel or a Hawaiian wiggle doll.