Schoch&Sonders for Delizio: Brand revised
For the past year, Schoch&Sonders has been supporting Delica, Migros’ coffee roaster, in managing the Delizio brand. Together, they further developed the brand strategy and defined an updated brand design.
The redesigned capsule packaging is the first result of the collaboration. According to the press release, the aim was to re-establish brand fit with the current brand strategy and enhance the quality appeal. In addition to an increased shelf impact, the aim was to improve the differentiation and legibility of the varieties. The new packaging successfully conveys the brand values of value, simplicity and proximity. The eleven varieties are now available in different packaging sizes in the retail trade.
Schoch&Sonders also develops the Delizio brand manual, which sets out the brand strategy, brand design and brand image.
Responsible at Schoch&Sonders: Dominik Schoch (strategy and design), Tina Fuchs (concept and project management), Therese Poltera (consulting), David Moore, Anna Schobinger (design).
