Schoch & Sonders: Emmi Kaltbach given a new brand identity
A New Look for Kaltbach: The Zurich-based branding agency Schoch & Sonders has developed a new brand strategy—including design and visual identity—for Emmi’s cheese brand.
Kaltbach's brand values were implemented in an independent design, integrating the existing brand elements. The visualization of the sandstone cave in which the cheese matures and the label-like design with seals are intended to support the statement of quality and genuine cave maturing. Color elements and lettering were used to clearly differentiate the sub-brands. These are intended to symbolize the respective characteristics of each individual product. Kaltbach is currently available in six varieties: Le Gruyère AOC, Emmentaler AOC, raclette, grated cheese, the brand new Kaltbach Extra and fondue.
