Schoch & Sonders: Design realized around Orell Füssli bookstore

The product lineup at the Orell Füssli bookstore in Zurich’s Niederdorf neighborhood has been reorganized, and the branch has reopened. The design for the reopening was developed and implemented by the branding agency Schoch & Sonders.

The opening presentation is characterized by the headline "My art, my architecture, my design, my book" and a design that matches the target group, as the agency writes in a press release.
Customers can now look forward to a current range of literature from and about Switzerland as well as selected items on architecture, art, photography and design at the branch in Zurich's Niederdorf district. The design concept focuses on Swissness, design and architecture. It also consists of a changeable, recognizable graphic composition that has been adapted to posters, flyers, bookmarks, T-shirts and a large shop window design.
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