Quick idea
Creativity: In the past, coupon ads were a red flag for creative copywriters. Nowadays, many recognize the value of such ads, which are offline yet still interactive.
Creativity Coupon ads used to be the red rag for creative copywriters. In the meantime, many people have become aware of the purpose of such off-network yet interactive ads. The creatives therefore had to create a new enemy - and have apparently found it in the automotive market. Sometimes you really enjoy sitting on the streetcar when you have to see the latest posters for new cars from there. The latest creative work for Opel is an advertisement that immediately strikes a chord with car buyers because it simply stands out. Someone has just missed the piste and whizzes straight into a showroom on his snowboard. "Take the quickest route to the Opel dealer ...", reads the text. Anyone who then buys a car "with a flourish" immediately receives a free GPS. Presumably so that they can find their way back to the showroom the next time they are on the move. Because if you're clever, you'll realize that this idea with the fast snowboard can of course be used for any offer. Not everything has to be so hotly branded. Andreas Panzeri
